ABSOLUT believes that each of us has the ability to create a better tomorrow and to bring a positive impact to the world. For us, a better tomorrow is a world where all humans are equal no matter where they are from. A world in which everyone is allowed to express their true selves. And people are free to love who they chose.
With this in mind i created these two posters for the absolut dare campaign.
* The work was produced at the communication and advertising agency Partners VMLY&R alongside the following team:
Creative Director: Alexandros Alexandrou
Copywriter: Kimon Pachakis
Art Director/Illustrator: Anna Miltiadou